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Tony White
photographer
in Second Life |
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American Apparel in SL
the first RL retailer
to set up shop in virtual space
sept
2009 |
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American Apparel, the Los Angeles based
retailer, produces 210.000 t-shirt per day, has 80 shops
around the world and one in Second Life. It is the first
RL fashion brand to enter in a virtual world with a shop
opened in june 2009 that represents a marketing experiment
between real and virtual world.
Aimee Weber in person, the designer who constucted the
building, designed the interior and ri-modelled a series
of American Apparel clothes for SL, tells us about the
project. |
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Music in SL
live music, artists,
label, BBC Festival
jun
2009 |
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| There's heaps of music in Second Life.
Each night of the week there are dozens of lives, new
record labels have opened, the BBC channel 1 has bought
an island and broadcast on Saturday the 13 th and Sunday
the 14 th of May “One Big Weekend” festival.
Avatars are sitting in the hall dancing, chatting and
meet the artists at the end of the concert. Independent
artists start to have their new fans following them in
the various live performances in SL and are already selling
their own music and promoting their groups in the real
world. I met some artists in Second Life and tried to
understand thanks to them the development the musical
panorama is having in the virtual world. |
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Camp Darfur
may 2009 |
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| Camp Darfur, built on Better Word
Island in Second Life is an entire simulation camp of
Darfur refugees. It was born from a collaborative work
of some members of Omidyar.net, who, some months ago,
have decided to create within this virtual world a place
of reflex ion and raise of awareness on the violence and
atrocities ongoing in Darfur , the occidental region of
Sudan . |
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LOL Architects
mar 2008 |
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In Second life there's no need to sleep,
drink or eat, it's not cold, but there are houses just
like those in the real world; kitchens, living rooms,
bed rooms, and they are solidly anchored to the ground
even in the absence of gravity, with a roof even though
it doesn't rain and stairs to go from one floor to another
even though you can fly.
There are also places planned for social life, meeting
places, museums, completly abstract environments. An interesting
reflection about SL can be found in the work of the group
LOL architects , founded in the spring of 2005 by the
students of the fourth year of architecture of the Royal
Institute of Technology in Stockholm. |
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Art in Second Life
galleries and museum
feb 2008 |
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| Second Life entirely is becoming
a very interesting art experimentations platform. There
are different experiences ranging over conferences, debates,
communities of artists aggregations, exhibitions, private
art galleries, film festivals, poems reading, concerts,
and even a drawing course. There are projects involving
the real world but existing for SL only. There are important
projects where well-known artists are involved in and
real art-galleries. |
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The Port
jan 2008 |
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| The Port is a virtual island
of 16 acres (about 6, 4 hectors) inside the on-line 3D
world Second Life. The project The Port was officially
opened August 26 2005 by the artists Simon Golden e Jacob
Senneby , with the collaboration of the architect Tor
Lindstrand and of Frida Cornell . The Port offers itself
as a space, community, arena for experiments. The members
of The Port are artists, architects, programmers, “thinkers”
that experiment and ask themselves about notions of v
alue-creation in virtual spaces, about the nature of immaterial
production and property, entwined with on-line and off-line
reality, about the possibilities of virtual worlds that
work as public spaces, about the concept of community
in a trans-local sphere. |
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